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Telemarketing is NOT Your Enemy

Today the focus will be on direct mail marketing and yes, telemarketing to your full advantage. I know the word “telemarketing” might as well be four letters, but there is a way to utilize it in a way that customers feel like they are getting personal attention and keep them from blocking your number! The success realized from direct mail marketing and the availability of computers can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products and/or services. Here are the key steps for creating a highly effective direct mail

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Turn Prospects into Customers Overnight!

Today we will be exploring how to turn prospects into customers and retain them for future marketing purposes. While your marketing efforts are working to identify prospects, you need to figure out how to turn those prospects into customers. There are a few key ways to draw prospects in and seal the deal. You need to be: Inviting; Informative; Enjoyable The biggest fear of most new customers is the dreaded buyer’s remorse. You want to avoid this at all costs and you should be able to mitigate this feeling if you have provided a quality product and/or service that delivers

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Make it Pop!

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention; Showcase Benefits of Products and/or Services; Prove the Benefits; Persuade People to Embrace the Benefits; Call to Simply put, advertising is “sales” in print form. So, you need to consider how to showcase the unique benefits of your products or services persuasively. The emphasis must be on results, not features. What’s in it for them? Let’s take a minute to reflect on each of the components: Command Attention: This is most often accomplished with a You need an attention-getter that compels

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Direct Response or Bust!

Direct response marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, and also explain the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. So, what does direct response marketing look like? Well, it comes in many forms, including: Direct mail; Print ads; Radio and TV ads; Coupons or other incentives; Telemarketing.

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Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters

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